The Federal Trade Commission has made it clear:

“A priority at the FTC is coherently and systematically addressing unlawful lead generation. Businesses should know the FTC will take action when lead generators break the law, engage in unlawful deception, and harm the American people.”

If you want to avoid a TCPA class action, start with two simple rules. First, hire a lawyer who focuses on TCPA and telemarketing compliance from the start. Second, don’t use a prerecorded voice. That choice puts the burden on you to prove prior express written consent for marketing calls, a standard many companies can’t meet cleanly. If you’re using prerecorded messages without airtight documentation, you’re making yourself a target.

On July 1, Bonta announced a $1.55 million settlement with Healthline Media, one of the world’s top health websites, over allegations it shared sensitive user data without proper consent. The site reportedly used tracking tools to pass along information, including content suggesting medical conditions, while ignoring consumer opt-out rights.