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FTC Delays “Click-to-Cancel” Rule Until July 14 and Yes, It Applies to B2B Subscriptions
In a last-minute decision, the Federal Trade Commission (FTC) announced that it is delaying enforcement of its new “Click-to-Cancel” rule by 60 days. The rule, originally set to take effect today, May 14, will now be enforced starting July 14. If you sell subscriptions or auto-renewing services, now is the time to pay attention.
Click-to-Cancel: The FTC’s New Rule That’s Shaking Up Subscription Businesses
On May 14, 2025, the FTC “Click-to-Cancel” rule will finally take effect, and let’s be honest—this is the regulation subscription-based businesses secretly feared. The rule requires businesses to comply with a new mandate: if signing up was easy, canceling must be just as simple. No more requiring customers to send a carrier pigeon to end their subscriptions.
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