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Kellie Bubeck Kellie Bubeck

A New TCPA Risk: Caller ID Requirements for Marketing Texts?

A second federal court has now held that caller ID requirements apply to marketing text messages and can be enforced through private lawsuits. Novia v. Mobiz signals a growing trend courts may continue to follow. While the legal theory remains contested, claims based on missing sender identification in texts are starting to survive.

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Kellie Bubeck Kellie Bubeck

Your Marketing Texts Might Be Illegal (And You Probably Don’t Know Why)

A new court ruling says you can be sued just for leaving your company name out of a text. Yes, really. In Newell v. JR Capital LLC, No. 25-1419 (E.D. Pa. July 16, 2025), a judge held that a consumer could sue under the TCPA because the company sent five marketing texts that didn’t include its name.

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