Many companies treat privacy policies as an afterthought, but that approach creates real risk. The FTC’s March 30, 2026 action against OkCupid and Match Group Americas underscores a simple point: your policy must match what you actually do with data.

The Federal Trade Commission has made it clear: “A priority at the FTC is coherently and systematically addressing unlawful lead generation. Businesses should know the FTC will take action when lead generators break the law, engage in unlawful deception, and harm the American people.”