Florida has long worn the crown when it comes to state-level telemarketing litigation, thanks in large part to the Florida Telephone Solicitation Act (FTSA) and its generous private right of action. But now, eyes are turning west. With Texas SB 140 on Governor Abbott’s desk and a September 1, 2025 effective date looming, we may be witnessing the early stages of Texas becoming the next major battleground for TCPA-plus lawsuits.