On March 5, the California Privacy Protection Agency (CPPA) announced a $375,703 administrative fine against Ford Motor Company over how it handled consumer opt-out requests under the California Consumer Privacy Act (CCPA).

California is once again leading the charge in shaping the future of privacy regulation. On May 1, 2025, the California Privacy Protection Agency (CPPA) released a new round of proposed rules under the California Consumer Privacy Act (CCPA), aimed at modernizing how companies handle consumer data, automated decisionmaking, and cybersecurity oversight.

California isn’t playing around when it comes to data privacy. With recent crackdowns on Background Alert, Inc. and Honda, the California Privacy Protection Agency (CPPA) is making it clear: violating the state’s privacy laws can come with serious consequences.