Oklahoma Inches Closer Toward Consumer Privacy Law

Oklahoma is poised to join 19 states with comprehensive consumer privacy laws, further expanding the state-by-state compliance landscape for businesses that collect and use personal data. If enacted, the law would take effect January 1, 2027, adding another jurisdiction to an already complex regulatory map.

Like the laws in Colorado, Connecticut, and Virginia, Oklahoma SB 546 would require businesses to honor defined consumer rights and implement corresponding compliance measures. Consumers would have the right to access personal data, correct inaccuracies, request deletion, obtain a copy of their information, and opt out of certain processing activities.

Covered companies would need to provide clear, accessible privacy notices describing the categories of data collected, the purposes for collection, retention practices, and instructions for exercising consumer rights. Businesses also would be required to establish formal procedures for receiving, verifying, and responding to consumer requests, including an internal appeals process when a request is denied.

Applicability turns on familiar thresholds tied to the volume of personal data processed or revenue derived from data sales, meaning companies already subject to other state privacy laws will likely fall within scope.

Enforcement authority would rest exclusively with the Oklahoma Attorney General. The bill does not create a private right of action. Before initiating enforcement, the Attorney General must provide notice and a 30-day opportunity to cure. Civil penalties may reach up to $7,500 per violation.

The proposal takes a comparatively restrained approach. It does not incorporate the broader consumer protection features found in states such as California or Oregon. Instead, it follows the standard “controller-processor” framework, assigning responsibilities based on whether an entity determines the purposes and means of processing personal data or processes data on another’s behalf.

The bill recently passed the Oklahoma House by an 84-4 vote after previously clearing the Senate unanimously. Final approval now requires the Senate to agree to the House amendments and the Governor’s signature. We will continue to monitor the bill’s progress and provide updates if it is signed into law.